Project Proposal

Here is my Project Proposal for my FMP using my new idea.




A Project proposal functions in three ways: as a means of communicating your intentions, as a plan, and as a contract.



With the proposal you will communicate your plans to your customers, teachers and examiners. The document is the primary source with which your teachers and examiners will base the functions of review, consultations and approval for implementation of your media project.


The proposal serves as a plan for action. You final media product will be judged exclusively in terms of the adequacy of the skills, methods and production techniques employed in planning, producing, recording and reflecting your proposed media project.


A completed proposal, approved for production and signed by your teachers, constitutes a bond of agreement between you, Canterbury College and the UAL awarding body.

The approved proposal describes your study that, if conducted competently and completely, should provide the bases for determining your final grade for the first year of the course.

The project proposal should be in its final form prior to the deadline. Any revision should be made only with explicit consent of your tutors.









1        What is your overall area of concern, interest, and information essential for comprehension of your intended project? (avoid tedious length and technical details)
2        The easiest way to start is to identify and define the central problem of your idea (observable attribute of phenomenon), answer question: What is your project about?
3        What is important about your project which will capture interest of the audience? (the reader of your proposal must understand the topic of your project and has general sense of the purpose of the project)

project concept



1        Clearly formulate: What is the concept (media format/design) and aims of your project?
2        Identify major elements of your project. What (who) are your influences?, What will you research? Who is your target audience?
3        Explain your role in the project?
4        Explain technique requirement of your project?




1        How will you evaluate and reflect on your work?

proposed research sources and bibliography (harvard format)



To do

1        List your bibliography sources (books, journals, and other media and multi-media sources).
2        Make sure you use Harvard referencing.

Do gendered toys affect children’s futures?




NAME Lauren Reeves
PATHWAY Level 2 Creative Media
PROJECT TITLE Do gendered toys affect children’s future careers?
My project is asking ‘Do gendered toys affect children’s future careers?’ I’m going to research both gendered and gender-neutral toys and the affect they have on children. This is important because something as seemingly innocent as a toy can affect a child’s career choice in future years. Plus, this topic affects everyone at one point or another in their lives. I chose this topic because I want to inform people on the affects, both positive and negative, these toys can have. I also want to find out what sells more, gendered or gender-neutral toys.
I am going to create a PowerPoint Presentation including essay-type slides and two short videos.   I am going to gather both primary and secondary research. For primary research, I shall go to my local toyshop and compare marketing. For example, why ‘beautiful’ is used for girls’ toys yet ‘brilliant’ is used for boys. I shall also interview several people of different ages, genders and race to get their opinion on if they were affected by their childhood toys. For secondary research, I am going to gather facts, opinions and statistics from both sides of the argument, from psychologists to parents, from those who think gendered-toys are harmful to those who think they are harmless, for the audience to get all the facts before making a judgement. I am the sole contributor for my project, the only time others will be featured will be in interviews. The techniques I will use for this project include filming for the videos that I learnt in Trimester 1 and the writing techniques I learnt in Trimester 2. My target audience is mainly towards parents, I hope they can gather information on the topic that can help regarding their children.
For my evaluation, I shall review my work and ask myself if I have answered my question and if I have gotten a clear answer from my work or ended up where I thought with my project. I will also ask my peers and tutors if they have collected an answer from my project.
Proposed Research Sources and Bibliography (Harvard Format)
Carina Zimmerman, 2012. Thebirdfeednyc Blog – Toys: A visual history (1800s-1990s) ( Last accessed: 22.05.16


Let Toys be Toys Organisation, 2016. Let Toys be Toys for Boys and Girls ( Last accessed: 22.05.16


The Huffington Post, 2016. The Huffington Post Online News Outlet. Gendered Toys. ( Last accessed: 22.05.2016


Maureen Shaw, 2015. Quartz website. Science shows gender-neutral toys empower children, and possibly society at large. ( Last accessed: 22.05.16


Cherney et al. 2003. Education Psychology Publication. The Effects of Stereotyped Toys and Gender on Play Assessment in Children Aged 18-47 months. Last accessed: 22.05.16 (


Anon, 2016. What the Research Says: Gendered Toys. Last accessed: 22.05.16 (


Elizabeth Sweet, 2014. The Atlantic. Toys Are More Divided by Gender Now Than They Were 50 Years Ago. Last accessed: 22.05.16 (


Polly Curtis, 2011. The Guardian. Pink v Blue – are children born with gender preferences? Last accessed: 22.05.16 (


Alice Robb, 2015. Nytlive Website. How gender-specific toys can negatively impact a child’s development. Last accessed: 22.05.16 (


Vanessa Barford, 2014. BBC News Magazine. Do children’s toys influence their career choices? Last accessed: 22.05.16 (


Clarissa D, 2013. Why Gender-Specific Toys Are Harming Girls. Last accessed: 22.05.16 (


James Delingpole, 2014. Express News. Why it’s not sexist to say boys should never play with dolls. Last accessed: 22.05.16 (


Michelle Smith, 2014. Theconversation website. Barbie for boys? The gendered tyranny of the toy store. Last accessed: 22.05.16 (


J. Gonzalez-Mena, 2014. Gender Roles and Toys. Last accessed: 22.05.16 (


Emanuella Grinberg, 2012. CNN. When kids play across gender lines. Last accessed: 22.05.16 (


Natalie Wolchover, 2012. Hormones Explain Why Girls Like Dolls & Boys Like Trucks. Last accessed: 22.05.16  (


Kim Vandenbroucke, 2014. The Sad Side Effects of Gender-Based Marketing. Last accessed: 22.05.16 (


Ashley Rodriguez, 2015. Hasbro still divides its toys by gender – and thanks to ‘Star Wars,’ the ‘boys’ unit is booming. Last accessed: 22.05.16 (


Kashmira Gander, 2015. Most toy adverts are ‘sexist’ and show ‘narrow and limiting’ gender stereotypes, study warns. Last accessed: 22.05.16 (


Emily Rosenbaum, 2010. Gendering Toys is Good for Nobody. Last accessed: 22.05.16 (


Melissa Dahl, 2015. What the Science Says About Kids and Gender-Labelled Toys. Last accessed: 22.05.16 (


Colette Martin, 2012. Who Decided That Girls Need Pink Toys? Why Gender Marketing is a Bad Idea. Last accessed: 22.05.16 (


Stef Daniel, 2012. Gender & Toys: Does it Really Matter? Last accessed: 22.05.16 (


Alex Porter, 2012. New Lego ‘For Girls’ Reinforces Harmful Gender Stereotypes. Last accessed: 22.05.16 (


Cordelia Fine, 2014. Girl and boy toys: Why are toys so gendered? Last accessed: 22.05.16 (


Judith Ireland, 2016. Barbie Wars: toy industry dismissed link between gendered toys and domestic violence. Last accessed: 22.05.16 (


Anon, 2014. ITV News. Do our childhood toys define who we are as adults? Last accessed: 22.05.16 (


Amy Pearson, 2016. How Do Children’s Toys Affect Gender Roles? Last accessed: 22.05.16 (


Eoin Brennan, 2013. What are the effects of gender specific toy marketing? Last accessed: 22.05.16 (


Caroline Bologna, 2015. Side-By-Side Photos Prove Gender Stereotypes Are Alive and Well in Kid’s Books. Last accessed: 22.05.16 (


Damon Young, 2012. Princesses and Superheroes: the consequences of gender roles. Last accessed: 22.05.16 (


Melanie Phillips, 2016. It’s dangerous and wrong to tell all children they’re gender fluid. Last accessed: 22.05.16 (


K, 2012. Are pink toys bad for boys? Last accessed: 22.05.16 (


Chyaz, 2014. Toys and Gender Segregation: Damaging or Harmless? Last accessed: 22.05.16 (


Lizzie Dearden, 2014. Tony Abbott says campaigners against gendered toys should ‘let boys be boys and girls be girls.’ Last accessed: 22.05.16 (


Louise O’Neill, 2014. Is aiming toys and clothes at specific genders harmless? ( Last accessed: 22.05.16


Anon, 2013. Can Your Toy Choices Affect Your Kid’s Future Career? Last accessed: 22.05.16 (


Amanda Youmans, 2014. Gender Series – Female Gender Roles and Toys. Last accessed: 22.05.16 (


Cathleen Clerkin, 2015. Why gender neutral toy aisles might help children’s development stay on target. Last accessed: 22.05.16  (


Brian Torney, 2013. Playing the Gender Game – How Gender Roles in Toys impact Toys & Games. Last accessed: 22.05.16 (


Amanda, 2012. Girls, Boys and Toys. Last accessed: 22.05.16 (


Tracey Clayton, 2015. Do Children’s Toys Influence Their Career Choices? Last accessed: 22.05.16 (


Jess, 2013. Toys, play and career choices. Last accessed: 22.05.16 (


Neil Sinclair, 2014. Don’t restrict children with gender-specific ideas. Last accessed: 22.05.16 (


Michelle Klampe, 2014. Playing with Barbie dolls could limit girls’ career choices, study shows. Last accessed: 22.05.16 (


Ian Sample, 2015. Boys and their toys: have science-themed had an impact on women’s careers? Last accessed: 22.05.16 (


Graeme Paton, 2014. Gender specific toys ‘put girls off’ maths and science, says Education Minister. Last accessed: 22.05.16  (


Lottie Oram, 2014. Do The Toys Children Play With Affect Their Career Choices? Last accessed: 22.05.16  (


Ian Sample, 2015. Toys aimed at girls ‘steering women away from science careers.’ Last accessed: 22.05.16 (


Steve Connor, 2015. Sexist toys stop girls choosing to study sciences at school, says top academic. Last accessed: 22.05.16  (






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